FROM INVOLVED PRACTICE
TOWARDS A CLEAR, POWERFUL BRAND
OPPB is a practice where children, parents, and professionals feel seen — a place that helps break patterns and bring new perspective. But how do you give such a multifaceted and human practice a brand identity that is as powerful as it is gentle? That question formed the starting point of this process.
Together, we embarked on an intensive branding journey in which we uncovered the foundation of the brand step by step — from the perspective of the people, the practice, and daily work with children and their systems.
TOGETHER TO THE CORE
In close collaboration with the OPPB team, we sharpened the brand values. Not abstract words from a marketing book, but concepts that kept coming up in conversations, that resonated, and in which the team truly recognized themselves. We worked using the value pyramid, distinguishing between who OPPB is, how they work, and what sets them apart.
The result: six values that together form the DNA of OPPB. These values not only guided text and tone but also formed the starting point for a new logo and corporate identity.
THE CHILD AT THE CENTER - ALSO IN PICTURES
The new logo is literally built around the child. At the heart of the emblem is a playful orange dot, symbolizing the child. Flowing around it are the shapes of OPPB: flexible, supportive, and in motion. The soft lines symbolize development, safety, and adaptability. The colors were chosen deliberately: orange for the child, yellow for growth and energy, and purple for structure and expertise. Together, they create a layered image that aligns with OPPB's approach: warm and professional.
The typography in the logo has also been chosen with care. We consciously decided to largely retain the original typeface. In doing so, we show that OPPB is not radically changing course, but is undergoing natural growth as a practice. The adjustment lies in the nuance: the typography has been subtly strengthened. The result is a wordmark that feels both familiar and future-proof: friendly and accessible, but also professional and firmly anchored.
A LOGO THAT GROWS WITH THE BRAND
Thanks to the modular structure of the logo, the wordmark can be easily adapted while the recognizable visual mark is retained. Moreover, the use of color allows for variation: each component can have its own palette without losing the visual family resemblance. In this way, the brand identity remains flexible, scalable, and yet firmly anchored in the same philosophy.
BUILT FROM THE INSIDE
This brand identity was not imposed from the outside. It is not packaging, but an anchoring. It is the result of a process in which the OPPB team encountered, recognized, and redefined itself. As a result, the brand now feels not like something new, but like something that has always been there — only now clear, sharp, and recognizable.
The result is a brand that radiates calm and inspires trust. A brand that takes you seriously without creating distance. And that invites children and parents to speak up, move along, and continue to grow.
WHAT STUCKS
The new brand story and visual identity provide more calm and direction in communication and in future choices.
Because everything is now set in stone, but above all because it is right.
This is what happens when a brand is right from the inside out.
ABC-OPPB shows what is possible when story, form, and feeling come together.
Do you also want a brand that perfectly matches who you are and what you stand for?